Red Ventures
I lead Content Design across product merchandising, product selection, and checkout for a Fortune 500 telecommunications company.
Conceptual illustration due to client confidentiality.
Order Summary
Creating clarity at checkout.
I refined the order summary’s information hierarchy and content, reorganizing sections around a consistent set of categories to make key details easier to find and understand.
Content Strategy · Information Architecture
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Side Projects
Product Cards
Making complex product choices easier to understand and compare.
I led content strategy for a product card redesign, using UX research to rethink information hierarchy around how customers evaluate their options.
I then used AI to scale approved content decisions across numerous mocks, reducing repetitive production work while keeping the strategy consistent.
Content Strategy · UX Research · Information Hierarchy
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Conceptual illustration due to client confidentiality.
Information Architecture
Designing clarity for a high-trust, high-emotion purchase.
As the business grew, their website needed to better support user trust and navigation, especially for clients relocating to the area.
Information Architecture · UX Design · Content Strategy
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Lilac Realty
As the team’s UX Designer, I shaped end-to-end user experiences for a real estate company, focusing on turning reputation into conversion.
Grocery Go Go App
Grocery Go Go Website
