Lilac Realty

Challenge

Approach

Lilac Realty is a real estate brokerage based in Charlotte, North Carolina. They aim to be the top relocation specialists of North and South Carolina, and have been helping buyers and sellers since 2008. They are women-owned and led, and they are passionate about supporting small businesses and philanthropic organizations within and beyond their community.

I was tasked with enhancing Lilac Realty’s website and mobile web app through focusing on usability and navigation improvements. The navigation bar was lengthy, the sections needed clarity, and the website needed general updates and copyedits.

Information Architecture, Design Systems, Wireframing, Accessibility Checkpoints, Usability Testing, Ideation

As the Lead UX Designer, I lead the project’s design initiatives and collaborated with the Broker in Charge to ensure alignment of needs and design direction.

I consolidated the Navigation Bar from 8 options to 5. I dove into the design of each module and page, ensuring the layouts made sense in each section and aligned with the website and brand.

I created Brand Guidelines, outlining colors, typography, and brand voice to be utilized across the internet, from the website to social media.

• Consolidated navigation bar (5 tabs)

• Search engine linked to MLS on the home page

• Accessibility checkpoints

• Update reviews page so users can easily scan it

Navigation Bar Upgrade

There were originally 9 tabs and they needed to be combined into 5 tabs maximum with essential functions. Some of the subcategories also needed to be consolidated to make the space less crowded.

There are now 5 tabs in the navigation bar. The remaining 4 were either added as subcategories or dissolved. Now, users can quickly get where they need to go and efficiently explore what Lilac Realty offers and what makes them a unique real estate firm.

These website and web app updates have enhanced the user experience through clear navigation, elevated brand voice, and accessibility. These digital assets will now strike the user as professional and impressive as they explore the credentials of a company that provides a thoughtful experience for home buyers and sellers.